TVBS NEWS | FOCUS Midday News, June 11, 2025
Original News
Summary
Swiss sports brand On Running has entered the premium market with its uniquely designed running shoes, rapidly surpassing a valuation of US$1 billion and emerging as a new rival to Nike. In response to U.S.–China trade tariffs, the brand has adopted automated footwear manufacturing technologies, including plasma surface treatment, which enables upper processing to be completed in just three minutes, reducing reliance on manual labor and increasing efficiency.
On Running also plans to expand its production capacity and adjust pricing to strengthen its premium brand positioning.
Highlights
- Swiss brand On Running has successfully entered the premium market with its innovative running shoes featuring a unique tech-driven sole design.
- The company’s valuation has surpassed US$1 billion and was recognized by CNBC as Nike’s “first real competitor.”
- To cope with rising U.S.–China tariffs, On has introduced automated footwear manufacturing, including plasma surface treatment technology. (See more about AP PLASMA’s Technology)
- The brand also plans to scale up production and adjust pricing in July to further solidify its premium positioning.
- © 2025 Liberty Times Group. Summary for informational and commentary purposes only.
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